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Connecting with a Diverse Audience
An even split between male and female users is what makes Instagram truly special. This statistic alone makes Instagram an advertiser's dream, thanks to the ability to reach a diverse audience.
| Characteristic | Number of active users in millions |
|---|---|
| 2,000 | |
| WhatsApp¹ | 2,000 |
| TikTok | 1,582 |
| 1,343 |
TikTok
In 2022, TikTok was the most downloaded mobile app worldwide. The short-video sharing app generated 672 million downloads during the same year. The mobile apps of social media and communication platforms Instagram and WhatsApp followed with 548 million and 424 million downloads, respectively.
Is TikTok beating Instagram : Instagram has nearly 1.5 billion monthly active users, according to Sensor Tower, with TikTok at just over 1.1 billion. However, TikTok has more active users, who spend an average of 95 minutes a day on the app, compared with 62 minutes for Instagram.
Is TikTok bigger than IG
Instagram currently has more monthly active users than TikTok: Instagram has 2+ billion monthly active users; TikTok has 1+ billion monthly active users.
What is the #1 app in the world : TikTok was the most popular app worldwide by downloads in 2022, maintaining its title for the fourth consecutive year. The video platform had 672 million downloads in 2022, with the company also doubling its annual revenue to $9.4 billion according to Business of Apps.
In March 2024, Meta-powered apps Facebook and Instagram were the most downloaded mobile apps worldwide, with 59 million and 58 million downloads, respectively. Social video app TikTok followed with 46 million downloads.
Instagram's user numbers have reached two billion as of Jan. 2024, but it seems like the social media site has been waning cultural influence and has been losing user engagement.
What are top 5 apps
List
| App | Publisher | Category |
|---|---|---|
| Social | ||
| Google Maps | Google LLC | Travel & Local |
| Amazon Shopping | Amazon Mobile LLC | Shopping |
| TikTok | TikTok Pte. Ltd. | Social |
Most Popular Apps – Top Android Apps Ranking
| Usage Rank | App and Publisher | |
|---|---|---|
| 1 | 1 | Google ChromeGoogle LLC |
| 2 | 2 | Samsung One UI HomeSamsung Electronics Co., Ltd. |
| 3 | 3 | GoogleGoogle LLC |
| 4 | 4 | FacebookMeta Platforms, Inc. |
- Vero | Best Alternative to Instagram for Photographers.
- Behance | Instagram Alternative for Creative Professionals.
- 500px | Instagram Alternative for Photographers.
- Photocrowd.
- EyeEm.
- Flickr.
- VSCO.
- SmugMug.
Social media platforms aren't going away, but I expect slower growth in new users and a plateau (or worse) in monthly active users. When social networks see their user base decline, the network effect goes into reverse. More value is attained when users can follow and connect with lots of other users.
What is the #1 social media app : Facebook
Top 32 Most Popular Social Media Websites
| Ranking | Social Media Network | Monthly Active Users (MAUs) |
|---|---|---|
| 1 | 3.06 billion | |
| 2 | 2.78 billion | |
| 3 | YouTube | 2.70 billion |
| 4 | 2.35 billion |
Is Instagram not popular anymore : Let's get one thing clear… Instagram as a company and product isn't really dying. They are still growing, capturing our attention, and making money from it.
Will social media exist in 2030
According to Statista, as of 2022, there were approximately 4.48 billion social media users globally, with projections indicating continued growth in the coming years. By 2030, experts predict that the number of social media users could surpass 5.5 billion, representing a significant portion of the global population.
We receive too much information from social networks, so it is hardly possible to look at the future without social networks. Virtual reality (VR) and augmented reality (AR) are two immersive technologies expected to be the next big thing after social media.The proof is in the pudding: Gen Z likes to be online and YouTube, Instagram, and TikTok are their platforms of choice.
What is the hottest social media right now : Top 10 Social Media Platforms Compared
| Headquarters | ||
|---|---|---|
| 1 | Menlo Park, CA | |
| 2 | YouTube | San Bruno, California |
| 3 | Menlo Park, CA | |
| 4 | TikTok | Culver City, CA |