The NBA, meanwhile, saw viewership decline in each of its five games compared to the same broadcast windows in 2022.Looking digitally, NBA League Pass subscriptions are up 12% and League Pass viewership is up 13% globally. Watch time on League Pass also is up 28%. The NBA has generated 19.6 billion views across its social media platforms and the NBA App, up 22% vs. last year.While 40 per cent of all US sports fans surveyed by Ampere in Q4 2022 followed the NBA (ranked second highest), the league is the most-followed competition among the 18 to 34 age range at 43 per cent, usurping the NFL, which drops from 44 per cent to 38 per cent with the same demographic.
Is NBA or NFL more popular : The NFL commands the highest interest in the US, but it is the NBA that wins the global appeal contest.
Is the NBA losing revenue
According to Forbes´ data, the NBA, with its 30 teams generated a total of US$ 10 billion in revenue in the 2021-2022 season, after two years of losses from the pandemic. In 2019, revenues stood at US$ 8.8 billion and fell to US$ 6.2 billion in 2021. The post-pandemic return was 57% growth in revenues.
Is the NBA growing : As the NBA continues to cultivate its international appeal, it not only enriches its fan base but also contributes to the global growth and recognition of the sport, reinforcing its status as a truly global phenomenon.
NBA EME Social and Digital Platforms
More than 700 million views came from the league's accounts in Europe alone, the most among the major U.S. professional sports leagues in Europe this season.
With 210.2 million followers across social media platforms, the NBA league is the most popular sports league in the World. This includes all professional leagues, individual and team, along with esports. The NBA also has more social followers than any sports governing body including International Olympic Committee.
Why did the NBA lose popularity
The reason is the decline of NBA play, which every season seems to become more simplified, less coordinated and more immature. Every year the NBA becomes less mature by about one tree-ring. During the Magic-Bird-MJ Golden Age, it was a sport of mental 30-year-olds, then 29-year-olds, then 28-year-olds and so on.NBA viewership in the US is fairly evenly distributed across age groups, with 30% being young adults (18-34 years old) and another 30% being older adults (55 years and older). In China, NBA viewers tend to be somewhat younger, with half (50%) falling into the 35-54 age bracket and 36% being adults aged 18-34.Soccer / Football
1- Soccer / Football
Soccer is the most popular sport in the world, with an estimated 4 billion fans globally. Its widespread appeal can be attributed to its passion, rivalries, and drama, which transcend cultural and linguistic barriers.
American Football
1. American Football. Also known as gridiron and the most watched sport in the US, American football is a team sport played by two teams of eleven. Evolving from rugby and soccer, it's the most popular US sport in terms of viewership.
Is the NBA in debt : Fitch Affirms National Basketball Association & Hardwood & Basketball Funding Debt at 'A-' –$1.645 billion senior secured revolving credit facility issued by Basketball Funding, LLC maturing August 2027 (together with the Hardwood Funding notes, the League-Wide Credit Facility or LWCF).
How popular is the NBA in Europe : In the UK, where NBA viewing is the lowest (7% of internet adults), over three-quarters (77%) of total basketball fans said they watched NBA games. In comparison, in France and Italy, where professional EuroLeague basketball is popular, approximately two-thirds of total basketball viewers watch NBA games.
Is basketball growing in popularity in Europe
As basketball continues to grow in popularity worldwide, its impact in these European countries remains a testament to the sport's universal allure and the diverse ways it is celebrated and played across the globe.
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For the NBA, it has arguably never been more popular in Europe. The Paris game has been a hit and it had a record 64 European players on team rosters at the start of the 2023/24 season, including Giannis Antetokounmpo, Luka Doncic, Nikola Jokic and latest star entrant Victor Wembanyama.the NBA is considering a variety of more ambitious options that could exclude the EuroLeague. One of those would include a new standalone NBA Europe league, according to multiple people familiar with the NBA's thinking who were not authorized to speak publicly.
Has the NBA been losing money : According to Forbes´ data, the NBA, with its 30 teams generated a total of US$ 10 billion in revenue in the 2021-2022 season, after two years of losses from the pandemic. In 2019, revenues stood at US$ 8.8 billion and fell to US$ 6.2 billion in 2021. The post-pandemic return was 57% growth in revenues.